about PADMA
Hi! I’m Padma, a Senior UX/Product Designer delivering user-centered digital solutions for B2B, B2C products across kitchen display systems, content management systems, real estate, insurance. With 7+ years in product design and 11+ years in advertising, I bring a unique mix of storytelling, systems thinking, and hands-on execution. I specialise in designing and scaling enterprise tools and platforms from the ground up. Most recently, I spearheaded platform design at Rebel Foods, shaping kitchen and operational experiences across multiple geographies.
PADMA RELE • PRODUCT DESIGNER
SELECTED WORKS • 2024
SELECTED WORKS • 2024
SELECTED WORKS • 2024
PADMA • PRODUCT DESIGNER
PADMA • PRODUCT DESIGNER
SELECTED WORKS • 2024
SELECTED WORKS • 2024
SELECTED WORKS • 2024
SELECTED WORKS • 2024
selected works (2024)
Explore a curated collection of projects, each thoughtfully designed to drive meaningful outcomes and lasting impact.
Reimagining the Kitchen Display System (KDS) - From Legacy to Quick Commerce
Product Design
Q2-Q4 2024
Reimagining the Kitchen Display System (KDS) - From Legacy to Quick Commerce
Product Design
Q2-Q4 2024
Reimagining the Kitchen Display System (KDS) - From Legacy to Quick Commerce
Product Design
Q2-Q4 2024
Smart routing system that minimised order errors and improved accuracy
Product Design
Q3 - Q4 2024
Smart routing system that minimised order errors and improved accuracy
Product Design
Q3 - Q4 2024
Smart routing system that miinimised order errors and improved accuracy
Product Design
Q3 - Q4 2024
projects and features
projects and features
projects and features
years of experience
years of experience
years of experience
Revenue impact
Revenue impact
Revenue impact
I work at the intersection of creativity, functionality and business impact.
I design with users at the centre of every decision. My background in advertising sharpened my ability to untangle complex problems and translate them into clear, intuitive experiences that work in the real world.
I’m currently exploring my next opportunity in product design within the UAE.
I design with users at the centre of every decision. My background in advertising sharpened my ability to untangle complex problems and translate them into clear, intuitive experiences that work in the real world.
I’m currently exploring my next opportunity in product design within the UAE.
SOME KIND WORDS
Reflections that highlight my growth as
a professional.
Shreyasi Roy
Design Leader - Salesforce
I hired Padma after she interned for Rebel Foods based on her ability to take complete ownership of the project she was assigned. As soon as she joined the B2B platform UX team, she played a pivotal role in designing experiences that were critical to improve the KPIs of kitchen operations by using the user first design approach. She actively visited and spent time at the Kitchens observing the staff and by noting down their challenges and painpoints. She incorporated insights and findings from the ground by breaking them into practical solutions. Padma is highly adaptable, readily putting on multiple hats when the problem demands it. She combines exceptional design skills with meticulous attention to detail and has a natural ability to collaborate seamlessly with PMs and engg functions.
Kanhai Parekh
Principal Product Manager - Rebel Foods
It has been an absolute privilege to work with Padma over the last three years. As a Senior UI/UX Designer, she has been instrumental in designing over 150+ user-facing modules, system workflows, customer-first interventions, and business-backward solutions. Her work spans critical systems used in kitchens and back-of-the-house operations, across geographies, that power Rebel Foods at scale. What sets Padma apart is her unmatched ability to dive deep into every problem. She spends time with end users, understands their pain points, and ensures that her designs address real-world challenges. Padma combines this user empathy with a razor-sharp focus on customer-first thinking, creating intuitive and scalable solutions. Her ability to communicate her point of view effectively, backed by strong conviction, makes her a trusted voice in any discussion.
Alifiya Naik
Lead UX Designer - Salesforce
Padma is an exceptional talent in the field of visual design. Her innovative concepts, meticulous attention to detail, and ability to transform complex ideas into visually compelling and functional designs have played a pivotal role in the success of our projects. I love how she is a perfect combination of creativity, passion, and professionalism. She embraces feedback gracefully and approaches challenges with an optimistic mindset. She is an awesome asset to have in the team.
Shreyasi Roy
Design Leader - Salesforce
I hired Padma after she interned for Rebel Foods based on her ability to take complete ownership of the project she was assigned. As soon as she joined the B2B platform UX team, she played a pivotal role in designing experiences that were critical to improve the KPIs of kitchen operations by using the user first design approach. She actively visited and spent time at the Kitchens observing the staff and by noting down their challenges and painpoints. She incorporated insights and findings from the ground by breaking them into practical solutions. Padma is highly adaptable, readily putting on multiple hats when the problem demands it. She combines exceptional design skills with meticulous attention to detail and has a natural ability to collaborate seamlessly with PMs and engg functions.
Kanhai Parekh
Principal Product Manager - Rebel Foods
It has been an absolute privilege to work with Padma over the last three years. As a Senior UI/UX Designer, she has been instrumental in designing over 150+ user-facing modules, system workflows, customer-first interventions, and business-backward solutions. Her work spans critical systems used in kitchens and back-of-the-house operations, across geographies, that power Rebel Foods at scale. What sets Padma apart is her unmatched ability to dive deep into every problem. She spends time with end users, understands their pain points, and ensures that her designs address real-world challenges. Padma combines this user empathy with a razor-sharp focus on customer-first thinking, creating intuitive and scalable solutions. Her ability to communicate her point of view effectively, backed by strong conviction, makes her a trusted voice in any discussion.
Alifiya Naik
Lead UX Designer - Salesforce
Padma is an exceptional talent in the field of visual design. Her innovative concepts, meticulous attention to detail, and ability to transform complex ideas into visually compelling and functional designs have played a pivotal role in the success of our projects. I love how she is a perfect combination of creativity, passion, and professionalism. She embraces feedback gracefully and approaches challenges with an optimistic mindset. She is an awesome asset to have in the team.
Shreyasi Roy
Design Leader - Salesforce
I hired Padma after she interned for Rebel Foods based on her ability to take complete ownership of the project she was assigned. As soon as she joined the B2B platform UX team, she played a pivotal role in designing experiences that were critical to improve the KPIs of kitchen operations by using the user first design approach. She actively visited and spent time at the Kitchens observing the staff and by noting down their challenges and painpoints. She incorporated insights and findings from the ground by breaking them into practical solutions. Padma is highly adaptable, readily putting on multiple hats when the problem demands it. She combines exceptional design skills with meticulous attention to detail and has a natural ability to collaborate seamlessly with PMs and engg functions.
Kanhai Parekh
Principal Product Manager - Rebel Foods
It has been an absolute privilege to work with Padma over the last three years. As a Senior UI/UX Designer, she has been instrumental in designing over 150+ user-facing modules, system workflows, customer-first interventions, and business-backward solutions. Her work spans critical systems used in kitchens and back-of-the-house operations, across geographies, that power Rebel Foods at scale. What sets Padma apart is her unmatched ability to dive deep into every problem. She spends time with end users, understands their pain points, and ensures that her designs address real-world challenges. Padma combines this user empathy with a razor-sharp focus on customer-first thinking, creating intuitive and scalable solutions. Her ability to communicate her point of view effectively, backed by strong conviction, makes her a trusted voice in any discussion.
Alifiya Naik
Lead UX Designer - Salesforce
Padma is an exceptional talent in the field of visual design. Her innovative concepts, meticulous attention to detail, and ability to transform complex ideas into visually compelling and functional designs have played a pivotal role in the success of our projects. I love how she is a perfect combination of creativity, passion, and professionalism. She embraces feedback gracefully and approaches challenges with an optimistic mindset. She is an awesome asset to have in the team.
Shreyasi Roy
Design Leader - Salesforce
I hired Padma after she interned for Rebel Foods based on her ability to take complete ownership of the project she was assigned. As soon as she joined the B2B platform UX team, she played a pivotal role in designing experiences that were critical to improve the KPIs of kitchen operations by using the user first design approach. She actively visited and spent time at the Kitchens observing the staff and by noting down their challenges and painpoints. She incorporated insights and findings from the ground by breaking them into practical solutions. Padma is highly adaptable, readily putting on multiple hats when the problem demands it. She combines exceptional design skills with meticulous attention to detail and has a natural ability to collaborate seamlessly with PMs and engg functions.
Kanhai Parekh
Principal Product Manager - Rebel Foods
It has been an absolute privilege to work with Padma over the last three years. As a Senior UI/UX Designer, she has been instrumental in designing over 150+ user-facing modules, system workflows, customer-first interventions, and business-backward solutions. Her work spans critical systems used in kitchens and back-of-the-house operations, across geographies, that power Rebel Foods at scale. What sets Padma apart is her unmatched ability to dive deep into every problem. She spends time with end users, understands their pain points, and ensures that her designs address real-world challenges. Padma combines this user empathy with a razor-sharp focus on customer-first thinking, creating intuitive and scalable solutions. Her ability to communicate her point of view effectively, backed by strong conviction, makes her a trusted voice in any discussion.
Alifiya Naik
Lead UX Designer - Salesforce
Padma is an exceptional talent in the field of visual design. Her innovative concepts, meticulous attention to detail, and ability to transform complex ideas into visually compelling and functional designs have played a pivotal role in the success of our projects. I love how she is a perfect combination of creativity, passion, and professionalism. She embraces feedback gracefully and approaches challenges with an optimistic mindset. She is an awesome asset to have in the team.
Shreyasi Roy
Design Leader - Salesforce
I hired Padma after she interned for Rebel Foods based on her ability to take complete ownership of the project she was assigned. As soon as she joined the B2B platform UX team, she played a pivotal role in designing experiences that were critical to improve the KPIs of kitchen operations by using the user first design approach. She actively visited and spent time at the Kitchens observing the staff and by noting down their challenges and painpoints. She incorporated insights and findings from the ground by breaking them into practical solutions. Padma is highly adaptable, readily putting on multiple hats when the problem demands it. She combines exceptional design skills with meticulous attention to detail and has a natural ability to collaborate seamlessly with PMs and engg functions.
Kanhai Parekh
Principal Product Manager - Rebel Foods
It has been an absolute privilege to work with Padma over the last three years. As a Senior UI/UX Designer, she has been instrumental in designing over 150+ user-facing modules, system workflows, customer-first interventions, and business-backward solutions. Her work spans critical systems used in kitchens and back-of-the-house operations, across geographies, that power Rebel Foods at scale. What sets Padma apart is her unmatched ability to dive deep into every problem. She spends time with end users, understands their pain points, and ensures that her designs address real-world challenges. Padma combines this user empathy with a razor-sharp focus on customer-first thinking, creating intuitive and scalable solutions. Her ability to communicate her point of view effectively, backed by strong conviction, makes her a trusted voice in any discussion.
Alifiya Naik
Lead UX Designer - Salesforce
Padma is an exceptional talent in the field of visual design. Her innovative concepts, meticulous attention to detail, and ability to transform complex ideas into visually compelling and functional designs have played a pivotal role in the success of our projects. I love how she is a perfect combination of creativity, passion, and professionalism. She embraces feedback gracefully and approaches challenges with an optimistic mindset. She is an awesome asset to have in the team.
Shreyasi Roy
Design Leader - Salesforce
I hired Padma after she interned for Rebel Foods based on her ability to take complete ownership of the project she was assigned. As soon as she joined the B2B platform UX team, she played a pivotal role in designing experiences that were critical to improve the KPIs of kitchen operations by using the user first design approach. She actively visited and spent time at the Kitchens observing the staff and by noting down their challenges and painpoints. She incorporated insights and findings from the ground by breaking them into practical solutions. Padma is highly adaptable, readily putting on multiple hats when the problem demands it. She combines exceptional design skills with meticulous attention to detail and has a natural ability to collaborate seamlessly with PMs and engg functions.
Kanhai Parekh
Principal Product Manager - Rebel Foods
It has been an absolute privilege to work with Padma over the last three years. As a Senior UI/UX Designer, she has been instrumental in designing over 150+ user-facing modules, system workflows, customer-first interventions, and business-backward solutions. Her work spans critical systems used in kitchens and back-of-the-house operations, across geographies, that power Rebel Foods at scale. What sets Padma apart is her unmatched ability to dive deep into every problem. She spends time with end users, understands their pain points, and ensures that her designs address real-world challenges. Padma combines this user empathy with a razor-sharp focus on customer-first thinking, creating intuitive and scalable solutions. Her ability to communicate her point of view effectively, backed by strong conviction, makes her a trusted voice in any discussion.
Alifiya Naik
Lead UX Designer - Salesforce
Padma is an exceptional talent in the field of visual design. Her innovative concepts, meticulous attention to detail, and ability to transform complex ideas into visually compelling and functional designs have played a pivotal role in the success of our projects. I love how she is a perfect combination of creativity, passion, and professionalism. She embraces feedback gracefully and approaches challenges with an optimistic mindset. She is an awesome asset to have in the team.
Shreyasi Roy
Design Leader - Salesforce
I hired Padma after she interned for Rebel Foods based on her ability to take complete ownership of the project she was assigned. As soon as she joined the B2B platform UX team, she played a pivotal role in designing experiences that were critical to improve the KPIs of kitchen operations by using the user first design approach. She actively visited and spent time at the Kitchens observing the staff and by noting down their challenges and painpoints. She incorporated insights and findings from the ground by breaking them into practical solutions. Padma is highly adaptable, readily putting on multiple hats when the problem demands it. She combines exceptional design skills with meticulous attention to detail and has a natural ability to collaborate seamlessly with PMs and engg functions.
Kanhai Parekh
Principal Product Manager - Rebel Foods
It has been an absolute privilege to work with Padma over the last three years. As a Senior UI/UX Designer, she has been instrumental in designing over 150+ user-facing modules, system workflows, customer-first interventions, and business-backward solutions. Her work spans critical systems used in kitchens and back-of-the-house operations, across geographies, that power Rebel Foods at scale. What sets Padma apart is her unmatched ability to dive deep into every problem. She spends time with end users, understands their pain points, and ensures that her designs address real-world challenges. Padma combines this user empathy with a razor-sharp focus on customer-first thinking, creating intuitive and scalable solutions. Her ability to communicate her point of view effectively, backed by strong conviction, makes her a trusted voice in any discussion.
Alifiya Naik
Lead UX Designer - Salesforce
Padma is an exceptional talent in the field of visual design. Her innovative concepts, meticulous attention to detail, and ability to transform complex ideas into visually compelling and functional designs have played a pivotal role in the success of our projects. I love how she is a perfect combination of creativity, passion, and professionalism. She embraces feedback gracefully and approaches challenges with an optimistic mindset. She is an awesome asset to have in the team.
Shreyasi Roy
Design Leader - Salesforce
I hired Padma after she interned for Rebel Foods based on her ability to take complete ownership of the project she was assigned. As soon as she joined the B2B platform UX team, she played a pivotal role in designing experiences that were critical to improve the KPIs of kitchen operations by using the user first design approach. She actively visited and spent time at the Kitchens observing the staff and by noting down their challenges and painpoints. She incorporated insights and findings from the ground by breaking them into practical solutions. Padma is highly adaptable, readily putting on multiple hats when the problem demands it. She combines exceptional design skills with meticulous attention to detail and has a natural ability to collaborate seamlessly with PMs and engg functions.
Kanhai Parekh
Principal Product Manager - Rebel Foods
It has been an absolute privilege to work with Padma over the last three years. As a Senior UI/UX Designer, she has been instrumental in designing over 150+ user-facing modules, system workflows, customer-first interventions, and business-backward solutions. Her work spans critical systems used in kitchens and back-of-the-house operations, across geographies, that power Rebel Foods at scale. What sets Padma apart is her unmatched ability to dive deep into every problem. She spends time with end users, understands their pain points, and ensures that her designs address real-world challenges. Padma combines this user empathy with a razor-sharp focus on customer-first thinking, creating intuitive and scalable solutions. Her ability to communicate her point of view effectively, backed by strong conviction, makes her a trusted voice in any discussion.
Alifiya Naik
Lead UX Designer - Salesforce
Padma is an exceptional talent in the field of visual design. Her innovative concepts, meticulous attention to detail, and ability to transform complex ideas into visually compelling and functional designs have played a pivotal role in the success of our projects. I love how she is a perfect combination of creativity, passion, and professionalism. She embraces feedback gracefully and approaches challenges with an optimistic mindset. She is an awesome asset to have in the team.
SOME KIND WORDS
Reflections that highlight my growth as
a professional.
Shreyasi Roy
Design Leader - Salesforce
I hired Padma after she interned for Rebel Foods based on her ability to take complete ownership of the project she was assigned. As soon as she joined the B2B platform UX team, she played a pivotal role in designing experiences that were critical to improve the KPIs of kitchen operations by using the user first design approach. She actively visited and spent time at the Kitchens observing the staff and by noting down their challenges and painpoints. She incorporated insights and findings from the ground by breaking them into practical solutions. Padma is highly adaptable, readily putting on multiple hats when the problem demands it. She combines exceptional design skills with meticulous attention to detail and has a natural ability to collaborate seamlessly with PMs and engg functions.
Kanhai Parekh
Principal Product Manager - Rebel Foods
It has been an absolute privilege to work with Padma over the last three years. As a Senior UI/UX Designer, she has been instrumental in designing over 150+ user-facing modules, system workflows, customer-first interventions, and business-backward solutions. Her work spans critical systems used in kitchens and back-of-the-house operations, across geographies, that power Rebel Foods at scale. What sets Padma apart is her unmatched ability to dive deep into every problem. She spends time with end users, understands their pain points, and ensures that her designs address real-world challenges. Padma combines this user empathy with a razor-sharp focus on customer-first thinking, creating intuitive and scalable solutions. Her ability to communicate her point of view effectively, backed by strong conviction, makes her a trusted voice in any discussion.
Alifiya Naik
Lead UX Designer - Salesforce
Padma is an exceptional talent in the field of visual design. Her innovative concepts, meticulous attention to detail, and ability to transform complex ideas into visually compelling and functional designs have played a pivotal role in the success of our projects. I love how she is a perfect combination of creativity, passion, and professionalism. She embraces feedback gracefully and approaches challenges with an optimistic mindset. She is an awesome asset to have in the team.
Shreyasi Roy
Design Leader - Salesforce
I hired Padma after she interned for Rebel Foods based on her ability to take complete ownership of the project she was assigned. As soon as she joined the B2B platform UX team, she played a pivotal role in designing experiences that were critical to improve the KPIs of kitchen operations by using the user first design approach. She actively visited and spent time at the Kitchens observing the staff and by noting down their challenges and painpoints. She incorporated insights and findings from the ground by breaking them into practical solutions. Padma is highly adaptable, readily putting on multiple hats when the problem demands it. She combines exceptional design skills with meticulous attention to detail and has a natural ability to collaborate seamlessly with PMs and engg functions.
Kanhai Parekh
Principal Product Manager - Rebel Foods
It has been an absolute privilege to work with Padma over the last three years. As a Senior UI/UX Designer, she has been instrumental in designing over 150+ user-facing modules, system workflows, customer-first interventions, and business-backward solutions. Her work spans critical systems used in kitchens and back-of-the-house operations, across geographies, that power Rebel Foods at scale. What sets Padma apart is her unmatched ability to dive deep into every problem. She spends time with end users, understands their pain points, and ensures that her designs address real-world challenges. Padma combines this user empathy with a razor-sharp focus on customer-first thinking, creating intuitive and scalable solutions. Her ability to communicate her point of view effectively, backed by strong conviction, makes her a trusted voice in any discussion.
Alifiya Naik
Lead UX Designer - Salesforce
Padma is an exceptional talent in the field of visual design. Her innovative concepts, meticulous attention to detail, and ability to transform complex ideas into visually compelling and functional designs have played a pivotal role in the success of our projects. I love how she is a perfect combination of creativity, passion, and professionalism. She embraces feedback gracefully and approaches challenges with an optimistic mindset. She is an awesome asset to have in the team.
Shreyasi Roy
Design Leader - Salesforce
I hired Padma after she interned for Rebel Foods based on her ability to take complete ownership of the project she was assigned. As soon as she joined the B2B platform UX team, she played a pivotal role in designing experiences that were critical to improve the KPIs of kitchen operations by using the user first design approach. She actively visited and spent time at the Kitchens observing the staff and by noting down their challenges and painpoints. She incorporated insights and findings from the ground by breaking them into practical solutions. Padma is highly adaptable, readily putting on multiple hats when the problem demands it. She combines exceptional design skills with meticulous attention to detail and has a natural ability to collaborate seamlessly with PMs and engg functions.
Kanhai Parekh
Principal Product Manager - Rebel Foods
It has been an absolute privilege to work with Padma over the last three years. As a Senior UI/UX Designer, she has been instrumental in designing over 150+ user-facing modules, system workflows, customer-first interventions, and business-backward solutions. Her work spans critical systems used in kitchens and back-of-the-house operations, across geographies, that power Rebel Foods at scale. What sets Padma apart is her unmatched ability to dive deep into every problem. She spends time with end users, understands their pain points, and ensures that her designs address real-world challenges. Padma combines this user empathy with a razor-sharp focus on customer-first thinking, creating intuitive and scalable solutions. Her ability to communicate her point of view effectively, backed by strong conviction, makes her a trusted voice in any discussion.
Alifiya Naik
Lead UX Designer - Salesforce
Padma is an exceptional talent in the field of visual design. Her innovative concepts, meticulous attention to detail, and ability to transform complex ideas into visually compelling and functional designs have played a pivotal role in the success of our projects. I love how she is a perfect combination of creativity, passion, and professionalism. She embraces feedback gracefully and approaches challenges with an optimistic mindset. She is an awesome asset to have in the team.
Shreyasi Roy
Design Leader - Salesforce
I hired Padma after she interned for Rebel Foods based on her ability to take complete ownership of the project she was assigned. As soon as she joined the B2B platform UX team, she played a pivotal role in designing experiences that were critical to improve the KPIs of kitchen operations by using the user first design approach. She actively visited and spent time at the Kitchens observing the staff and by noting down their challenges and painpoints. She incorporated insights and findings from the ground by breaking them into practical solutions. Padma is highly adaptable, readily putting on multiple hats when the problem demands it. She combines exceptional design skills with meticulous attention to detail and has a natural ability to collaborate seamlessly with PMs and engg functions.
Kanhai Parekh
Principal Product Manager - Rebel Foods
It has been an absolute privilege to work with Padma over the last three years. As a Senior UI/UX Designer, she has been instrumental in designing over 150+ user-facing modules, system workflows, customer-first interventions, and business-backward solutions. Her work spans critical systems used in kitchens and back-of-the-house operations, across geographies, that power Rebel Foods at scale. What sets Padma apart is her unmatched ability to dive deep into every problem. She spends time with end users, understands their pain points, and ensures that her designs address real-world challenges. Padma combines this user empathy with a razor-sharp focus on customer-first thinking, creating intuitive and scalable solutions. Her ability to communicate her point of view effectively, backed by strong conviction, makes her a trusted voice in any discussion.
Alifiya Naik
Lead UX Designer - Salesforce
Padma is an exceptional talent in the field of visual design. Her innovative concepts, meticulous attention to detail, and ability to transform complex ideas into visually compelling and functional designs have played a pivotal role in the success of our projects. I love how she is a perfect combination of creativity, passion, and professionalism. She embraces feedback gracefully and approaches challenges with an optimistic mindset. She is an awesome asset to have in the team.
MADE WITH ❤ AND LOTS OF TEA !
let's work together
MADE WITH ❤ AND LOTS OF TEA !
let's work together
MADE WITH ❤ AND LOTS OF TEA !
let's work together